fastmobile and Jataayu win mobile instant messaging service for India

The Cellular Operators’ Association of India (COAI) has selected fastmobile and Jataayu to implement the GSM Association’s first personal IM rollout.

The contract’s aim is to provide a range of services that will enable its signatories to activate and sustain mobile communities. T V Ramachandran, COAI Director-General, is highly encouraged by the announcement: “Our deal with fastmobile and Jataayu is crucial to the evolution of mobile communications services in India, where innovation is intrinsically linked to market development and success…COAI members will soon be able to provide subscribers with extra features such as presence-based address books, email, instant messaging, and content-sharing IM buddies for events like ICC World Cup Cricket. Importantly, we will also be able to create new kinds of commercial opportunities, such as person-to-person commerce and contextual advertising services.”

In turn, John Hoffman, CEO of fast mobile, was also pleased: “fastmobile is delighted to be working with the COAI in the fastest-growing mobile market in the world. Together, these nine operators will serve close to 200 million subscribers by the end of 2007. Soon, we will be enabling these consumers to enjoy a more seamless, rich mobile communications experience without hurdles or limitations, engendering a sense of mobile community…activating mobile communities will increase data stickiness and boost revenues for COAI operators.”

Jataayu intends to deliver its Standards PLUS IM services to all COAI operator members, strongly believing that standards of this nature are critical for the mass adoption of sophisticated messaging. As part of the project, fastmobile will deploy its Standards PLUS fmX1.5 (fastmobile eXperience) alongside IMPS functionality provided by Jataayu.

* fastmobile connects mobile communities via integrated communications services, enabling users to communicate and share information. It offers mobile operators integrated voice, messaging, and content applications. Within a single-user interface users can communicate, as well as share and consume information, mobilising social networking and key desktop applications.

** Jataayu Software is a provider of mobile handset solutions and VAS infrastructure solutions in mobile messaging, browsing,synchronisation and provisioning. It offers carrier-scale, proven infrastructure software products such as MMSC, WAP Gateway, SMS Gateway, SyncML, IMPS and notification/alert systems for mobile operators on GSM/GPRS/3G and CDMA environments.

*** The Cellular Operators Association of India (COAI) was constituted in 1995 as a registered, non-profit, non-governmental society dedicated to the advancement of communication, particularly modern communication, through cellular mobile telephone services. Members are Airtel, Hutch, IDEA Cellular, BPL Mobile, Aircel, MTNL, BSNL, Reliance Mobile and Spice Telecom.

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