East Africa’s YOTVChannels and MTN Uganda have introduced a new TV streaming plan in Uganda that includes mobile users in its target audience.
YOTVChannels is a mobile and web-based application that offers local media content (TV and radio) available wherever the subscriber is. YOTVChannels is owned by Albayan Media, a leading video entertainment and phone application company based in Uganda.
More than 50 local channels are offered. Subscribers can pause, rewind, record and catch up with missed programmes for up to 24 hours.
The YOTVChannels application subscription will provide subscribers with unlimited access to local TV and radio for a 30-day free trial. After this expires, they will have to subscribe to a data plan (hourly, daily, weekly or monthly) of their choice introduced by MTN. These bundles are tailored for YOTV channels; they cannot be used for browsing or social networking.
Smartphones, MTN and YOTVCHannels point out, enable more people to access information with just a click of a button – anywhere, anytime. It’s an interesting acknowledgement of the growth of the smartphone market in East Africa and its potential role in delivering entertainment to people with limited fixed access.