MTC Vodafone Kuwait upgrades to Acision IP-based Next Generation SMSC

MTC Vodafone Kuwait has chosen Acision's IP-based Next Generation SMSC to upgrade its Message Service Centre (SMSC), as part of its programme to meet the growing demand for SMS messaging among mobile phone users in Kuwait.

This contribution to the evolution of MTC Vodafone Kuwait's services will enable it to expand its messaging capacity and enable it to continue delivering high-quality messaging service to its subscribers. Acision has been an SMSC provider to MTC Vodafone Kuwait since 1998 and has implemented platforms in Iraq, Bahrain and Lebanon.

It is critical for any platform of this nature to be highly scalable, reliable and robust in order to adapt as MTC Vodafone Kuwait's messaging requirements continue to evolve in future. The Kuwaiti mobile market is one of the most advanced in the Middle Eastern region: Portio Research predicts SMS traffic growth in the Middle East & Africa to be over 120% by 2012*. MTC Group in turn is rapidly expanding in the Middle East and Africa, with about 30 million subscribers across the regions, and will continue to leverage the potential of mobile messaging to grow its subscriber base.

MTC Group's strategy focuses on combining value creation and internal growth from existing operations with aggressive expansion into new geographies and therefore the company will always require trusted and proven technology partners.

Ms Nadia Al-Saif, Value Added Service Manager at MTC Vodafone Kuwait, comments: "We have seen the demand for messaging in Kuwait explode over the past year and wanted to ensure that we were prepared for future growth and able to continue providing our loyal customers with the best quality experience available. We have ambitious plans for growth."

Nabil Y Khalil, MENA MD to Acision, adds: "Kuwait is experiencing an exciting period of mobile messaging growth, and ensuring the continued delivery of high-quality services is crucial to encourage and retain uptake across the region. MTC recognised that its mobile infrastructure needed to be able to accommodate a rapidly increasing subscriber base in order to stay ahead of the competition. We are committed to helping them to continue to reap the benefits of messaging. Half of all text and multimedia messages sent globally are processed by our systems which means that we have the experience and support capability to meet MTC's requirements both today and in the future."  

*Mobile Messaging Futures 2007-2012, Portio Research, 2007

** Established in June 2007, Acision launched with more than 300 clients serving over one billion customers worldwide. Acision generates over 50% of global messaging traffic through its platforms. It was formed following the purchase of LogicaCMG's Telecoms Products business for US$525 million by a consortium led by Atlantic Bridge Ventures and Access Industries. The company employs approximately 1,700 people in 22 countries across six continents. , and launched as a half billion US dollar company.

*** MTC is a long-standing mobile telecoms player in the Middle East and now a major player on the African continent. It is now a wireless services provider in six Middle Eastern and 14 sub-Saharan African countries with over 13,000 employees providing a comprehensive range of mobile voice and data services to 29.7 million active individual and business customers. MTC has made the highest bid for third mobile licence in the Kingdom of Saudi Arabia this year, having bid US$6.11 billion.

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