Vodafone Fiji chooses Acision for MMS and mobile internet

Mobile Web 2.0 is a reality for Fijian mobile users now that Vodafone Fiji has selected Acision’s Speed Browsing mobile internet and Easy MMS solutions.

Acision has just announced that Vodafone Fiji has selected its Speed Browsing mobile Internet and Easy MMS solutions, which incorporate a Multimedia Message Service Centre (MMSC), to enable the local processing of mobile content. The two systems will enable Vodafone Fiji to offer subscribers fast mobile Internet, multimedia messaging and content, thus removing the requirement to route Internet and MMS traffic through neighbouring Vodafone Australia’s systems.

Vodafone is described by Acision as Fiji’s leading mobile operator and is in a unique position to shape the country’s mobile data services. With a culturally diverse population that has broad recreational interests, from Bollywood films to rugby, Vodafone Fiji wanted to ensure it was providing its customers the best service and experience. Up until now, all Vodafone Live! and MMS traffic has been routed via the Vodafone Australia network, and the expense of long-lining content through sub-sea cabling has limited the amount of content available to Fijian subscribers.

Vodafone Fiji recognised the need to invest in its own local infrastructure and so turned to an outside contractor to replicate the service it already successfully provides for Vodafone Live! in Australia. Speed Browsing, for example, Acision’s mobile internet solution, is claimed to ensure that Internet content is delivered quickly to the user’s handset while Acision’s Easy MMS solution will enable Vodafone Fiji to support P2P, A2P and P2A multimedia messages for its customers. It is also an essential element in the increasingly interactive nature of mobile Web 2.0 and the potential that MMS provides for mobile blogging, both for uploading user-generated content and getting that content pushed. This will boost both browsing and messaging traffic.

Avanthi Senaratne, Chief Marketing Officer of Vodafone Fiji, commented: “The Fijian mobile content market is beginning to mature and it is important that we are in a position to capture these changing needs and have faster go-to-market strategies. With the market demonstrating such significant interest in mobile content services, it is a natural step for us to enhance our local support infrastructure for those services, with the aim of replicating the success that Vodafone Live! has seen in other markets.”

Boudewijn Pesch, Managing Director for Acision in Asia-Pacific, added: “Mobile Internet strategies are becoming increasingly important as a revenue source in both high saturation and developing markets. This is an exciting extension of our footprint into a new market, building on our proven implementation with Vodafone Australia and this is testament to our strong reputation and relationship with Vodafone globally.”

Mobile internet uptake has long been hampered by the shortcomings experienced by users. Acision’s Speed Browsing will, it is hoped, allow Vodafone Fiji to encourage subscriber usage by providing a fast and reliable service, finally meeting customer expectations for true mobile Internet. With the Internet increasingly becoming a platform for interaction rather than a simple information source, Speed Browsing allows operators to make next-generation Web 2.0 internet services viable on mobile handsets. Rich multimedia content such as blogs, photo and video sharing are now an integral part of the mobile internet experience.

* Established in June 2007, Acision launched with more than 300 clients, serving over one billion customers worldwide. It was formed following the purchase of LogicaCMG’s Telecoms Products business for US$525 million, by a consortium led by Atlantic Bridge Ventures and Access Industries. The company employs approximately 1,700 people in 22 countries across six continents, and launched as a half billion US dollar company.

** Vodafone Fiji Limited is part of Vodafone Group plc, which has over 200 million proportionate customers worldwide. Vodafone Fiji, which is a partnership with Telecom Fiji, provides mobile telecommunications services to 300,000 Fiji customers. The global company has equity interests in 26 countries and partner networks in a further 33 countries, the largest global footprint.

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