America Movil Group has gone live with Flytxt’s flagship analytics and marketing automation product in six markets in Central America.
Flytxt’s market-leading, artificial intelligence-driven, proprietary technology NEON-dX is being deployed by Claro Americas, a part of America Movil Group and one of the largest operators in Central America. NEON-dX is now helping Claro to engage with millions of customers in Guatemala, Honduras, Nicaragua, El Salvador, Panama and Costa Rica.
NEON-dX has been proven to consistently deliver 2-7% uplift on net revenue for Flytxt’s telecom clients. Under the current deal, the product has replaced Claro’s in-house, manual tool in Central America, freeing up vital manpower and producing deeper and more personalised relationships with customers. Apart from these six countries in Central America, NEON-dX is also being deployed in three other markets in South America.
“The adoption of NEON-dX by America Movil in so many new markets is proof of the value that it creates for businesses,” said Dr. Vinod Vasudevan, CEO, Flytxt. “We are currently helping more than 100 companies across the globe to maximise the economic value of their customer data, including many of the biggest names in the telecoms industry, where NEON-dX has been proven to cut churn and increase product uptake, among other positive impacts.”
Claro is harnessing the full application of NEON-dX in Central America, including the Precision Marketer and Intent Management applications, allowing the firm to maximise the effectiveness of its customer value management (CVM) services.
Enrique Viau, Business Intelligence Manager, Claro, said: “Customer value management is a key differentiator for our industry and it is vital that we offer a consistent, seamless and personal experience across all touchpoints and channels. NEON-dX will deliver real-time, actionable insight of customers’ needs and expectations, allowing us to be with them on every step of the customer journey.”
