Indian operator Aircel has partnered with digital security specialist Avast to provide its 85 million subscribers with greater online protection.
Aircel will add Avast’s Mobile Security as well as its performance optimisation application Avast Cleanup to its security offering, Aircel Protect Suite.
According to a recent study conducted by the Internet and Mobile Association of India (IAMAI), nearly 77% of urban users and 92% of rural users in India rely on smartphones as their primary device for internet access. The sheer amount of data shared via mobile devices, along with the increased risk to mobile traffic has spurred Aircel to take the necessary steps to safeguard their customer’s personal information and privacy.
Anupam Vasudev, Aircel Chief Marketing Officer, said: “Our customers face a wide variety of mobile threats, which are only increasing. As a responsible digital telecom player, we recognise our customers’ seeded apprehensions and consider mobile device and data protection a key business priority. Our partnership with Avast is the most recent example of our commitment to provide the highest standards of data security solutions to our valued customers and partner network. With the special ‘Aircel Protection Suite’, they can now not only protect their device, but even their most sensitive data.”
In the second quarter, 2017, Avast saw a 40% growth in mobile attacks year-on-year, and based on the current security trends, mobile risks will continue to grow.
“India is a mobile-first market, with the majority of users storing their valuable personal data solely on their smartphones. It has become even more essential to keep these phones protected from cyber-attacks and running at optimal performance. This is Avast’s first mobile carrier partnership in the Indian market, and it will unlock opportunities to expand our mobile security offering to more global carriers with additional features to protect families,” said Gagan Singh, Senior Vice President and General Manager of Avast Mobile.