Vertiv, Ingram Micro sign a distribution deal for MENA

Vertiv, Ingram Micro sign a distribution deal for MENA

Digital infrastructure products provider Vertiv announced a distribution agreement with the US IT services company Ingram Micro covering the Middle East and North Africa (MENA) distribution markets.

With this announcement, Ingram Micro has access to Vertiv's IT products and Vertiv Partner Programme (VPP). These include Geist rack power distribution units (rPDU), Liebert uninterruptible power supplies (UPS), Liebert rack cooling systems, and dedicated software and services for partners and customers in the UAE, Saudi Arabia, Oman, Bahrain, Kuwait, Qatar, Yemen, Lebanon, Jordan, Iraq, Afghanistan, Morocco, Tunisia, and Algeria.

A joint press release said that this distribution agreement will enable customers improved access to industry-leading support solutions during a time when digitalization, 5G, IoT, and other trends are driving growth from enterprise data centers to the network edge.

Dr. Ali Baghdadi, SVP & Chief Executive Ingram Micro META Region and EMEA Cyber Security said: "As companies and industries of all sizes are actively increasing investments in data centers and cloud computing, there is a simultaneous demand for new data centers and a massive opportunity to be more reliable, and efficient. Vertiv is a global provider of critical digital infrastructure offering a wide range of solutions, programs, and services to support the important needs of infrastructure that will make it easier for data center operators to create more valuable and sustainable operations.”

“The extension of the alliance with Ingram Micro into MENA is very exciting, building on the strong relationship in the region,” said Pierre Havenga, Managing Director of Vertiv in the Middle East and Africa. “Jointly, we can provide state of the art technology and solutions to customers across multiple verticals to ensure the demand for data management is met at the highest standard, from basic rack solutions to edge solutions.”