Zain joins KOC to develop gaming ecosystem

Zain joins Kuwait Olympic Committee to develop gaming ecosystem

Zain Group, a mobile telecom service provider in seven markets across the Middle East and Africa, announced that Zain Esports has partnered with the Kuwait Olympic Committee (KOC), to promote esports and the overall gaming ecosystem within Kuwait, with a forthcoming event positioned to fuel further interest from the community.

The event is a four-weekend esports commencing November 12 and ending December 4, 2021. The partnership and competition is the first-of-its-kind to be held in Kuwait and will take place at the Olympic Committee’s headquarters, with the ultimate goal of unlocking the potential of local talent and creating the Kuwait esports team that will participate in future Olympic Games and other competitions across the globe.

Zain said that it has been wholehearted in its embrace of the opportunity provided by esport gaming, having established Zain Esports in November 2020 marking the beginning of a year-long calendar of large and exciting regional online esports tournaments, and regular community tournaments with attractive prize pools.

Malek Hammoud, Zain Group Chief Investment and Digital Transformation Officer said, “The Middle East is one of the fastest-growing gaming regions in the world and we are keen to unlock the potential of aspiring Kuwaiti gamers to compete on the global stage. This pioneering partnership with the Kuwait Olympic Committee reconfirms the momentum being gathered in gaming, and Zain Esports aims to foster the growth of the esports ecosystem in Kuwait and beyond.”

Zain Esports is inspired by the competitive spirit of the 18,000 professional and amateur gamers who have played in the various tournaments held so far and the enormous social media following that has been garnered, which exceeds 35 million views on Zain’s YouTube, Twitch, and other social media channels.

Abdulla Al Mojil, Head of the Kuwait Olympic Esports Committee said, “This new partnership is an exciting development for the Olympic Committee as we continue to adapt and evolve the notion of esports and participation. We have witnessed the growth of esports globally and it will be an invaluable and exciting four-weekend event that shall be held in collaboration with Zain Esports, a regional gaming powerhouse.”

Apart from this Kuwait Olympic endorsed event, Zain Esports continues to hold multiple campaigns and gaming events, to unlock the potential of regional talent - players, casters, analysts, and commentators alike.

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