Warply, described as a leading fintech innovator with a growing presence in the Middle East and North Africa (MENA) region, has announced the signing of a memorandum of understanding (MoU) with Mastercard, a global technology company in the payments industry.
This strategic alliance builds on their existing relationship in various parts of the world via Start Path, Mastercard’s award-winning startup engagement programme providing global support for startups.
The partners say that this collaboration is set to fuel digital transformation across diverse sectors and key markets in the MENA region, including Kuwait, Qatar, Oman, the UAE and Pakistan.
Under the terms of the MoU, the industry leaders will co-create innovative solutions tailored for government entities, large merchants and banks.
In line with the ambitions of the two parties to meet the wide-ranging needs of merchants, the collaboration will introduce attractive card-linked offers and provide seamless redemption experiences over point-of-sale (PoS) and ePoS systems.
Warply describes itself as the world’s most advanced marketing automation platform, saying it enables marketers to build loyalty through mobile with the most innovative mobile loyalty & CRM toolbox.
Payment giant Mastercard is clearly continuing its drive to boost its fintech capabilities. In August we reported that it had plans to take a minority stake in the fintech arm of South Africa’s MTN.