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Personalised mobile services for Egyptian subscribers

Subscribers of Egypt’s largest telecom operator will soon enjoy a host of customised services. Vodafone Egypt is upgrading its subscriber data management system built on the One-NDS platform provided by Nokia Siemens Networks. This will enable Vodafone Egypt to speed up the process of launching new, targeted services.

“With a fast growing emerging market, characterised by increased uptake of smartphones and tablets, subscribers are looking for more, highly personalised services,” said Tony Dolton, chief technical officer, Vodafone Egypt. “Staying competitive demands introduction of new features and services at a faster pace.”

“Vodafone Egypt understands the importance of investing in technology and solutions to improve network quality and enhance customer experience. This implementation will provide the base for a more efficient and flexible management of subscriber data,” added Sharaf El-Din Mohamed, head of the Vodafone Egypt customer team at Nokia Siemens Networks.

Nokia Siemens Networks is upgrading its comprehensive subscriber data management solution, including the One-NDS platform, and providing its Home Location Register (HLR), and Mobile Number Portability (MNP). The One-NDS platform unifies fragmented data into a single repository and is more efficient than having multiple databases for different front-end applications such as HLR and MNP.

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