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China Unicom delivers personalised mobile services to customers

China Unicom, one of the largest mobile carriers in the world, has deployed the marketing delivery platform from Pontis to enable them to plan and deliver marketing offers tailored to their customers' needs...

The Pontis Marketing Delivery Platform is the industry's first system that enables communication service providers to maximize the marketing relevance for each customer through the dynamic adaptation of the product offer and purchase experience. The Pontis system will enable the operator to package and bundle different services and promote a variety of content and services to their customers. The system will serve both the CDMA and GSM mobile networks enabling the operator to more effectively target subscribers with a range of value added services including content, ringback tones and messaging matching user profiles, preferences and real time behaviour.

The deployment comes at a time when operators in the rapidly developing Chinese mobile market - which has experienced several years of significant growth and new customer acquisition - are now focussing primarily on managing existing customers and driving ARPU. The Pontis Marketing Delivery Platform will enable China Unicom to manage a full marketing program cycle, from planning and managing marketing offers and programs through to delivery and analysis including real time monitoring.

With 111 million GSM subscribers and 39 million CDMA subscribers the deployment represents a major opportunity as Guy Talmi, Senior Marketing Director of Pontis comments, "The Chinese market has experienced massive growth over recent years and operators in this region now need to turn their attention to driving revenue from their existing customer base."

About Pontis

Pontis is the creator of the world's first Marketing Delivery Platform (MDP) designed to enable communication service providers to maximize the marketing relevance for each customer through the dynamic adaptation of the product offer and purchase experience.

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