Palestine Cellular Communications Ltd (Jawwal), a leading Palestinian provider of cellular communications, has signed an exclusive interworking agreement with international voice and messaging specialist Vox Solutions for direct termination of A2P (application-to-person) SMS international traffic to Jawwal's network.
Vox says that this exclusive direct connectivity partnership ensures reliable and secure A2P message delivery for Jawwal's clients as well as international businesses by enabling and controlling the entry and delivery of all A2P SMS traffic (such as one-time passwords and customer notifications).
Vox adds that it also ensures the highest possible network protection from fraudulent attempts, thanks to the Vox team’s expertise and the VOX-360 platform capabilities in the area of A2P voice and SMS traffic monetization.
The VOX-360 platform is an end-to-end solution with features related to antifraud, flash call authentication, A2P SMS monetization and mobile identity, enabling mobile operators to detect and block spam, as well as fraudulent traffic before they impact end users.
As Malak Ziadni, Marketing Director at Jawwal, points out: "Banking, travel, transportation, healthcare, and other verticals are increasingly using A2P messages to send notice, authentication, and confirmations to their customers. This exclusive partnership with Vox Solutions, to terminate the international A2P traffic in our network, guarantees a reliable, high-quality and secure delivery of A2P services for any regional or global brand."
With more than three million customers, Jawwal has an estimated 70% share of the Palestinian market.