Etisalat / Oberthur partner to expand MEA M2M and IoT

UAE headquartered Etisalat are extending their M2M and IoT services for enterprise customers throughout the Middle East, Africa and Asia in a new partnership with Oberthur Technologies.

The partnership will offer the region's first tailored M2M and IoT services across Middle East, Asia and Africa. Using Oberthur's M-Sense solution, Etisalat affiliates will extend their Machine-to-Machine (M2M) and Internet-of-Things (IoT) service offering beyond simple connectivity, enabling their Enterprise customers to fully benefit from the growing M2M and IoT market.

Following an intensive evaluation process, Etisalat has selected Oberthur's M-Sense solution which consists of a rich set of horizontal capabilities for both application enablement and device management. M-Sense allows the secure collection and management of various data from any M2M device over any network and their control in real time. It will enable Etisalat operators to accelerate the availability of integrated value-added vertical applications, whether they are for Smart Cities, Universities or enterprises operating in the Transport, Oil and Energy or Real Estate sectors, to name a few.

As part of this partnership, Oberthur will deliver a comprehensive solution to Etisalat affiliates, including local support on the definition of their go-to-market strategy, marketing mix and partnerships. Etisalat operators and their local ecosystem partners will be able to leverage the platform's ready-made components and use existing application frameworks including off-the-shelf applications for sensor data visualization and reporting or to easily build new ones to serve each local market requirement.

"IoT is about connecting billions of objects, but more importantly it also requires the creation of numerous IoT solutions and services that will help monetize the value associated with this connectivity. It is essential for an IoT application platform to act as an innovation accelerator for developers, while also enabling seamless integration to enterprises' existing business applications, including Big Data and analytics," said Arnaud de La Chapelle, RMEA President and General Manager Telecom RMEA at Oberthur Technologies.

"With M-Sense, Oberthur not only provides a state-of-the art technology piece that meets all of these criteria but also the required services to be successful on the IoT market including business consulting and access to local and global IoT players. This end-to-end tailored offer has been designed to help Etisalat successfully take a step forward within the M2M and IoT value chain and maintain its position as an Innovation-leading company. We are truly excited by this venture and ready to accompany Etisalat for this large-scale strategic project," he added.

"Oberthur Technologies has been a long-term partner for Etisalat, already supplying our affiliates with both SIM cards and secure mission-critical network application systems. Being committed to bringing the best-in-class IoT capabilities to the market, Etisalat Group has acknowledged OT's global high expertise in the field of M2M and IoT solutions. That's why we have chosen them as our strategic partner to provide and manage the Application Enablement Platform for our affiliates. We look forward to working with the team at Oberthur Technologies to enable the many innovative services, which will rapidly bring tangible value to our enterprise customers," said Khalifa Al Shamsi, Chief Digital Services Officer, Etisalat Group.

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