Claro Colombia chooses Ericsson for digital transformation project

Ericsson has been selected by Claro Colombia for an OSS/BSS transformation that will drive faster service rollout and streamline end-to-end business processes. 

A fully-owned subsidiary of América Móvil, Claro Colombia will deploy a range of Ericsson solutions to replace its legacy OSS/BSS architecture, with Ericsson serving as prime integrator. The deployment targets IT architecture and end-to-end business process transformation to enable self-care services and improved customer service.

The deployment of Ericsson OSS/BSS solutions is part of a multi-vendor project, and will enable Claro Colombia to optimise and automate back-office functions such as rating and billing. It will also provide 360-degree subscriber views to customer service representatives.

For customers, the transformation will support self-care options and high-quality user experiences. Claro Colombia will be able to provide quicker and more agile services to its 27 million subscribers in the country, and take the next step toward becoming a digital operator.

Carlos Zenteno, President of Claro Colombia, says: "Our priority is to offer the best experience for our customers and Ericsson will be an important ally in our digital transformation projects. We have high expectations on Ericsson's abilities and experience in integrating the elements that will help us to simplify our processes and improve our execution."

Nicolas Brancoli, Vice President, Latin America and Caribbean, Ericsson, says: "We have the portfolio and experts to enable Claro Colombia to succeed in their digital strategy."

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