Emirates Telecommunication Group Company (Etisalat) said that its business unit Etisalat Digital announced a partnership with NICE, an AI-powered self-service solutions provider, to drive the availability of the CXone platform in the UAE.
The collaboration provides Etisalat customers with a clear, seamless path to the cloud with CXone while enabling frictionless digital self-service and agent-assisted customer experiences, said a press release from the Emirati-based multinational telecommunications services provider.
Etisalat Digital will drive strategic investments in building managed services practice around NICE CXone - a first of its kind in the region.
According to the release, Etisalat Digital chose to collaborate with NICE following a comprehensive review of Contact Center as a Service (CCaaS) providers that revealed CXone as the leading CX platform with a proven ability to drive digital transformation well into the future.
Among the NICE solutions to be offered by Etisalat is the CXi, (Customer Experience Interactions) platform, a new framework delivered through a unified suite of applications on the CXone platform.
“Etisalat Digital is committed to delivering the most advanced and efficient customer engagement solutions as a cornerstone in the digital transformation journey of businesses and governments. NICE and CXone are an ideal partner for our contact centre practice that will deliver the most innovative solutions for an exceptional customer service experience,” said Salvador Anglada, CEO of Etisalat Enterprise Digital.