Salam has selected Oracle to drive 5G innovation across the Middle East.
Previously known as Integrated Telecom Company, Salam will utilize Oracle Communications’ monetisation and unified operations solutions to help deliver differentiated services to its consumer and enterprise customers.
Founded in 2005, Salam is part of the Mawarid Media & Communications Group (MMCG) and Mawarid Holding Company. Oracle’s technologies will provide the modern technology architecture to help support and extend Salam’s digital abilities and help expedite the launch of wide-ranging services.
“Salam aims to provide customer-centric offers that help create a digital society in line with the Kingdom’s Vision 2030 digital transformation plans,” said Ahmed Al-Anqari, CEO, Salam. “With Oracle, we have a future-ready digital strategy to accelerate our time to market for 5G and other digital services. With a modular pre-integrated stack, we avoid the costly and time-consuming process of complex integrations and high level of customisations. This means we can launch, orchestrate, and monetise new offerings as the market demands while delivering an excellent experience for our customers in the process.”
By implementing Oracle Cloud Scale Monetization and Oracle Unified Operations solutions—combined with Oracle CRM Sales—Salam will replace its legacy systems with a modern, end-to-end stack. These solutions will enable Salam to offer unique promotion bundles across various customer segments. Through automated orchestration, Salam will be able to accelerate time to revenue for existing and new digital services, such as 5G-enabled streaming, AR/VR gaming, and IoT-connected devices.
