Brunei telco Datastream Digital (DST) has signed a deal with Ericsson to migrate DST’s customer interaction app to the Amazon Web Services (AWS) cloud to boost its omnichannel capabilities.
Under the deal, Ericsson is providing DST with technical services to design, build and uplift the omnichannel customer interaction app, which will be hosted as a cloud-native app on AWS.
The customer interaction app is part of Ericsson’s Business and Operations Support Systems service offering, which is designed to enable customer engagements across different digital channels, from chatbots and mobile apps to SMS and USSD.
DST CEO Radin Sufri Radin Basiuni said the multi-tenant app not only enables it to boost digital customer interactions, but also provide the digital foundation and agility to accelerate its strategy of becoming a fully digital service provider and exporting its innovation across Southeast Asia.
“DST is the first Brunei telco to run our core telecommunications systems in the cloud enabling us to be the digital services leader in Brunei by focusing on development of new digital services,” he said in a statement. “The breadth of innovation under this project supporting our DigitalCo strategy extends from migrating to the AWS cloud to powering an interactive chatbot and dynamic service offerings on an omnichannel engagement experience.”
Jayanth Nagarajan, head of Telecom Industry (Asia-Pacific and Japan) at AWS added that ”customers increasingly expect an enhanced, consistent, and seamlessly integrated experience in addressing their needs across channels – ranging from traditional SMS, email, social media, mobile app, chatbots, and more.”
Ludvig Landgren, head of MOAI Cloud Software and Services at Ericsson, said the deal “enables DST to launch and monetise new and innovative service experiences for its subscribers in a faster and more efficient way.”
