Xiaomi launches new flagship smartphones in China

Xiaomi launches new flagship smartphones in China

Chinese technology firm Xiaomi has unveiled its new flagship Xiaomi 12 smartphone in China.

The line includes the Xiaomi 12 Pro version, with three 50 MP sensors and other features, said a press release.

"Equipped with the latest Qualcomm Snapdragon 888 Mobile Platform, which is manufactured using the 5nm process, Mi 11 offers breakthrough performance with superior power efficiency," it said.

Available in standard and Pro versions, the phone will go on sale from 31 December in China starting at CNY 3,699 (€512, $580). A global launch is expected to follow in early 2022. This is exactly what happened for the Mi 11 a year ago, as that was shown off for China on December 26, and then rolled out globally in February.

Xiaomi CEO Lei Jun indicated this could be a direct competitor of the iPhone 13. "We have bigger batteries and a faster power supply. What's more important? Our cell phone signal is so much better. Sometimes I think that as a business person if you often make a lot of phone calls, it must be more convenient to use Xiaomi 12 than to use iPhone13," he said during the presentation.

SOT, Lei Jun, CEO of Xiaomi (Mandarin) said: "This time we officially announce our Xiaomi 12 series to beat the Apple’s iPhone 13 series. When I first said this a few days ago, the hashtag and the topic have quickly become a hot topic on the internet. I think this would have been a good goal, but I still see a lot of cynicism comments online. I think Chinese domestic mobile phone brands should have such courage, why not compare or beat with it?"

The Xiaomi 12 will also likely end up as a close rival for the Samsung Galaxy S22, Oppo Find X4, and OnePlus 10 when they launch, so it’s definitely worth paying attention to whatever happens today.

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