Indonesia smartphone market continues climb

Indonesia smartphone market continues climb

The Indonesia smartphone market saw a sharp rise in smartphone shipments due to the holiday season, as it continued its recovery. 

IDC detailed in its report, in Q1 2024 smartphone shipments grew 27.4% year-on-year to 10 million units, as smartphone vendors capitalised on the Ramadan season.

Devices in the over US$600 bracket proved to be quite popular with a rise of 12.8% year-on-year, with Apple leading the charge. The mid-range segment (US$200 to US$600) saw the highest rate of growth at 73.4% as Apple, Samsung, vivo, and Xiaomi grew sharply in this bracket. The under US$200 segment saw a 17.8% rate of growth led by Chinese vendor Transsion.

Average selling price (ASP) of smartphones grew by 1.6% year-on-year to US$215.

The rate of 5G device shipments grew by 28.2%. This was due to new model releases by OPPO, vivo and Xiaomi, while Samsung continued to lead the 5G market with their expansive 5G offerings. ASP of 5G devices dropped by 21.3% year-on-year to US$469.

Oppo was the largest smartphone vendor by market share with 19.9% followed by Samsung with 17.3% and Transsion with 16.1%. Vivo took fourth with 15.6% and Xiaomi was placed fifth with 15.6%.

“Vendors will try to continue this momentum, through channel expansion, price cuts, and doubling down on marketing strategies, while also facing external challenges such as increasing manufacturing and material costs, weakening rupiah, and uncertain geopolitical situation at the global level,” said Vanessa Aurelia, IDC Indonesia Research Analyst.

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