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South African smartphone sales rise 7.2% in 2018

South African smartphone sales rise 7.2% in 2018

The South African smartphone market enjoyed solid growth in 2018, with unit sales rising 7.2% year-on-year to around 13.5 million, and value growing 13.2% to just under R35 billion.

That's according to newly released point of sale tracking data from GfK South Africa's Weekly Monitor, which also shows that unit sale growth for the important fourth quarter of the year declined 8.7% to 3.6 million units compared to Q4 2017.

GfK's data for the year reveals that while the high-end smartphone segment (R6000 and above) accounted for 9.7% of smartphone unit sales during 2018, it contributed almost 50% in value. Low-end smartphones (R1499 and below) accounted for 61% of unit sales in 2018, but contributed just 17% to the value of the market.

"South Africa's smartphone market has fragmented into low, mid and high-end segments, with operators focusing for much of 2018 on driving volume sales in the entry-level and lower-end of the market and on ARPU and value at the high-end," says Nicolet Pienaar, Product Manager at GfK South Africa.

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