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Mahindra Comviva to help Ooredoo boost VAS revenues in Kuwait

Ooredoo Kuwait has tapped Mahindra Comviva to manage its end-to-end VAS business.

The new agreement will cover premium services such as SMS alerts, international credit transfer, and OTT app aggregation. Under VAS business management, Mahindra Comviva will extend services such as campaign planning, product management, roadmap planning, content operations and sourcing & setting up innovation lab along with technical assistance and monitoring. This end-to-end service management will further help Ooredoo Kuwait to improve overall customer experience.

Mijbil  Al-Ayoub, Director - Corporate Communications, Ooredoo Kuwait said, “We are happy to be partnering with Mahindra Comviva as our VAS and mobile content master aggregator and primary partner. We look forward to benefiting from their expertise to help us boost our content-related revenue while maintaining utmost customer experience and cost optimization.”

With over 30 large scale revenue share deployments and over 150 content partners, Mahindra Comviva has become one of the largest content aggregators across MEA region. The company has revolutionised the digital music industry, getting on board local and international content providers, copyright bodies, local artists, premium music labels and production houses.

Leading operator groups in Asia and Africa have outsourced management of their music services portfolio to Mahindra Comviva. The company has achieved over 25% growth in RBT revenues/ subscriber penetration in existing deployments and 870% business growth on third party platform in the past. Revenues from content based services have also improved by 5-10% on a monthly basis though improved business management practices and segmented campaigns adhering to the regulatory guidelines. 

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