Orange Egypt improving subscriber experience with Openet

Orange Egypt has deployed Openet’s Real-Time Offer Manager (RTOM) solution plus reporting tools to improve subscriber experience and increase data revenues.

The Egyptian operator is using Openet’s RTOM solution to present customers with contextually appropriate offers in real-time. The RTOM solution has enabled Orange Egypt to better target upsell offers to its customers, thereby increasing uptake rates and reducing churn.

Openet’s RTOM solution enables real-time offer presentation via intelligent contextual offer mapping. Upsell offers are triggered by real-time customer context (e.g. usage information, application access, location, profile etc.) and sent in real-time to the customer device, which enhances offer relevance. This is presented by push notification via Orange Egypt’s self-care mobile app.

By deploying Openet’s RTOM solution combined with real-time reporting capability, Orange Egypt has enabled radical reduction in the time to market for developing and launching new offers and customer packages. This has further enabled the operator to react even faster to competitor deals. The solution enables subscribers to actively purchase new add-ons or subscriptions and further personalise their service directly from their device. Using RTOM, the subscriber’s requests are provisioned in real-time, further enhancing the subscriber experience.

“Maintaining a differentiated customer experience is a core business driver for Orange Egypt,” says Peter Refaat, Head of Broadband & Digital Services, Orange Egypt. “Our partnership with Openet ensures our BSS environment has the flexibility and agility to react to a rapidly evolving customer marketplace and ensure we deliver a superior service.”

“Our work with Orange Egypt highlights our commitment to creating new business cases to meet the business needs of customers” said Niall Norton, CEO, Openet. “Our RTOM solution delivers real business value – it drives incremental revenue, improves customer experience and enhances retention. The ability to deliver contextually relevant and highly targeted offers will play a pivotal role in improving operator profitability”. 

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