Thailand’s True Move is implementing direct carrier billing from Docomo Digital, making it easier for its customers to make purchases using their existing mobile accounts.
With around 50 million internet users, Thailand sees digital purchases worth around $400 million each year via app stores and OTT providers.
Docomo Digital’s carrier billing platform offers systems for managing CRM and debt, as well as business intelligence and analytics, allowing True to gain more insight into its customers and their transaction data. End-to-end subscription management allows new merchants to enter the ecosystem seamlessly.
Justin Ang, True’s deputy CCO, said that the group’s carrier billing agreement with Docomo Digital would “bring a wide selection of apps and content to our customers in a way that is consistent with our vision for digital excellence”.