Smartcom, a mobile virtual network operator (MVNO) in Singapore, says it is expanding its reach beyond its home country into Indonesia bringing its mission-critical push-to-talk (PTT) solutions to a significantly larger market.
Since 2015, Smartcom has partnered with TASSTA, a global leader in mission-critical communication solutions headquartered in Germany, and operator Singtel to deliver reliable PTT communication coverage in Singapore. As it points out, expanding into a larger and more diverse market like Indonesia presents new challenges.
Indonesia offers a growing market for mission-critical communication solutions. With a developing digital economy, government initiatives like 100 Smart Cities, and a workforce of approximately 160 million, the country presents opportunities for expanded PTT services.
Additionally, the adoption of TASSTA’s solutions by the Indonesian police force and national railway operator highlights the need for large-scale, reliable communication systems in key industries.
Smartcom also feels that Indonesia’s industrial landscape, particularly in mining and oil and gas, creates a demand for specialised push-to-talk solutions. Large-scale events, such as national celebrations and religious gatherings, also require PTT communication that remains functional despite high network congestion.
As part of its expansion, Smartcom says it is collaborating with Indonesia’s largest telecommunications provider, Telkomsel, to offer priority bandwidth during high-traffic events. Additionally, solutions designed for hazardous environments, such as ATEX-certified mobile phones and tablets, provide reliable tools for oil and gas companies that require safe, reliable communication in high-risk settings.
ATEX stands for ATmosphere Explosible. The ATEX directives are two of the EU directives describing the minimum safety requirements for workplaces and equipment used in explosive atmospheres.
Smartcom’s regional expansion is part of its long-term strategy to grow its customer base and extend services to new markets. By entering the Indonesian market, Smartcom says it aims to scale its offerings and strengthen its regional footprint.
