Pakistani WiMAX provider looks toward untapped personal broadband market

Pakistan’s leading WiMAX operator has signed a contract for the provision of high-gain modems in order to capture the country’s underserved personal broadband market. Wateen Telecom is using the UH350 modem from Greenpacket to enhance its quad-play offering.

Wateen Telecom CEO Naeem Zamindar said, “The personal broadband segment is currently missing from the broadband offering in Pakistan; we aim to close this gap to over 500,000 subscribers within the next 3 years. Currently, we serve 22% of the wireless broadband market in Pakistan. Our aim is to provide customers with on-the-go, smooth and seamless internet access, making connectivity agile for them; anywhere and everywhere, indoor and outdoor in Pakistan.”

Pakistan’s broadband market is expected to reach 4.3 million by the end of 2013 with the mobile broadband segment accounting for almost 50% of the total market. The youth demographic will likely be key to this growth, with metro areas such as Lahore, Karachi and Islamabad showing increasing demand for low-cost, reliable personal broadband.

“Pakistan is one of the earliest countries to adopt WiMAX in the region and we have seen the acceleration of mobile broadband in the past few years. Today’s consumers expect a lot more from their service providers; absolute performance, mobility and portability all at the same time. We are confident that our solution will meet expectations of high-speed connectivity, anytime and anywhere”, said Kelvin Lee, senior general manager of Greenpacket.

The UH350 modem features an embedded high-gain omni-antenna that radiates and receives signals from any direction, automatically selecting the best antenna within the modem to improve signal strength performance.

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