With a population of 67 million, Thailand has a mobile uptake rate of more than 120%, and on average its internet users are among the world’s youngest – almost half are between ages 15 and 24, and three-quarters are under 35.
Broadband is booming and the country's annual growth rate in data traffic has been around 30% in recent years. One of the country’s major operators is addressing this data-hungry generation of users with a new 3G network rollout. dtac Network - a subsidiary of Thailand's second-largest mobile operator dtac – has enlisted Ericsson for the rollout, which is already underway.
The contract reinforces the partnership between the two firms, which began in 2011 when dtac selected Ericsson to transform its GSM network to WCDMA/HSPA. Once the 3G rollout is complete, customers will be able to experience much faster internet speeds while browsing on smartphones.
By deploying its WCDMA/HSPA network, the operator will ensure improved network capacity and enhanced performance in Bangkok and the central and eastern regions. The network will be ready for continued data-traffic growth, offering enhanced mobile broadband services based on WCDMA/HSPA, while preparing for LTE.
Jon Eddy Abdullah, CEO of dtac, says: "We're convinced 3G will lead to many advantages not only for our users, who will enjoy better and faster access to information through our high-speed network, but will also foster entrepreneurship and active development among mobile operators, vendors, application developers and content producers. It will also contribute to national economic and social development because our 3G network will reach people in all regions of the country."
Joacim Damgard, President of Ericsson Thailand says: "Through this network rollout, we are enabling Thai citizens to access 3G services that can enrich their everyday lives."