Virgin Mobile Latin America Launches its Fourth Operation in Peru

Virgin Mobile has expanded its Latin American virtual network operations into Peru.

Peru is the firm’s fourth market in the region, with Virgin Mobile Peru (VMP) joining Virgin Mobile Latin America’s (VMLA) successful operations in Chile, Colombia and Mexico.  VMP will serve the youthful market with prepaid data services and a fanatical approach to customer service.  VMLA is the dominant mobile virtual network operator in each of its markets and is part of Richard Branson’s Virgin Group.

Virgin Mobile will be led by Steve Logue in Peru, who has extensive mobile experience in the region and was a key player in launching VMLA’s first three operations.  Logue said, “We will super-serve the 18-34-year-old market with simple ‘no contract’ data plans with no small print or tricks, treating all our customers like Rock Stars.”

VMLA President and CEO Peter Macnee added, “The pre-launch interest we have seen from Peruvians is beyond anything we witnessed in the other markets.”

VMLA is backed by a strong, diverse investor base including Temasek, one of the world’s largest and most reputable investment companies, owned by the Government of Singapore, and Hermes Growth Partners co-founded by Juan Villalonga, former Chairman and CEO of Telefonica.

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