White Paper: Understanding CX requirements Digital Transformation will address

Key CX requirements of B2C customers that Digital Transformation will address

In recent years, technological advancements have completely overhauled our expectations around how we use communications services.

Hundreds of millions of connected customers now have a ‘digital lifestyle’ that requires connectivity on a daily basis – whether it’s accessing the internet or mobile apps, e-commerce, online self-service, social media channels, or the metaverse.

However, the speed at which these changes arrive can make it hard for CSPs to keep up with customers’ ever-changing requirements, with many still using inflexible legacy stacks. Digital transformation is therefore the only way for them to modernize their business support systems.

This white paper from Etiya examines how upgrading to a sustainable, future-proof digital BSS will allow CSPs to satisfy customer needs as they evolve, thereby ensuring excellent customer experience. It considers the main customer CX requirements to be aware of when embarking on digital transformation projects and offers a range of strategies and solutions to follow for successful implementation.

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