One of the most popular mobile services for high growth markets is launching in Kenya, one of Africa's largest economies. Nokia is bringing its Nokia Life services to subscribers of Safaricom and Airtel Kenya as part of its drive to connect 'the next billion and beyond'.
Nokia Life is one of the most popular life improvement information services suites specifically designed for people in fast growth, emerging markets. It delivers tailored, locally relevant content in local languages and works on a wide variety of Nokia mobile phones, without the need for a data plan.
The service was first introduced in India in 2009 and quickly expanded to China, Indonesia and Nigeria, offering daily tips and actionable advice on topics such as education, health, infotainment and agriculture. Nokia Life services have since been experienced by more than 95 million people in 18 local languages, through content co-developed by more than 90 knowledge partners including academics, local and national governments and NGOs.
The expansion to Kenya recognises a significant opportunity to reach a young and aspirational population, for whom the mobile phone is an essential, everyday tool. The service is delivered as richly formatted messages to engage people, facilitate learning and help bridge information gaps that impact their quality of life. In Kenya, Nokia Life will offer a full suite of services under the Education, Health, Spirituality and Entertainment categories. These include services like Learn English, developed in partnership with the British Council; Life Skills, developed with Foundation for Social Change; and Parenting Advice, developed with Plan International.
"Access to information and knowledge is key to unlocking opportunities for youth and overall progress in society," said Jawahar Kanjilal, Global Head of Nokia Life. "We are delighted to introduce Nokia Life to Kenya with its rich set of relevant services that will help users connect easily to information that matters to them, and in the longer-term, help entire communities thrive."
Services will be available free of charge for an initial 30-day trial period, with the option to subscribe monthly for as little as 2 Kenyan Shillings per day, to receive messages on a daily basis. The service will be available in both English and Swahili languages.