Africell chips away at market leader Unitel in Angola

Africell chips away at market leader Unitel in Angola

Angolan operator and market leader Unitel saw market share decline as newcomer Africell launched services in April last year. 

Citing data from the Angolan Institute of Communications (INACOM), Ecofin Agency reported, Africell increased its market share from 15.5% in Q2 2022, to 21% in Q3.

Meanwhile, over the same period, Unitel’s market share dropped from 78% to 73%. Angola’s third operator Movicel saw a marginal decline of 0.5% to 6%.

Africell had 4.6 million subscribers as of September 2022, and Unitel saw a gain of 2.8 million to 16.2 million in the same period, reported Ecofin Agency. Although market share data does not seem available for this period. 

Africell launched operations in April last year and stated intentions to invest US$150 million into a 5G-ready network with a capacity for up to 6 million customers.

The fledgling operator completed its second phase of deployment by launching services in Benguela Province in the west of the country and expanded its network to serve up to 11 million connections.


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