Southeast European media and telecoms operator United Group has completed the sale of Serbian cable TV and broadband provider SBB to e& PPF Telecom for €825 million.
In a statement, United Group described the divestment as “a significant milestone” in its strategy to streamline operations and sharpen its focus on EU markets.
The company also confirmed the sale of sports broadcasting rights for the Western Balkans—covering Bosnia and Herzegovina, Montenegro, North Macedonia, and Serbia—to Telekom Serbia.
Both deals, signed on 11 February following regulatory approval, have a combined enterprise value of €1.5 billion.
United Group will retain ownership of its key media outlets in Serbia and is currently negotiating deals for Telemach Sarajevo and Telemach Podgorica. The company stated that it has no plans for further asset sales in the near future.
United Group CEO Victoriya Boklag said previously the divestments enhances efficiency and ensures long-term success for the group.
