Google has invested in two Indian start-ups that focus on supplying personalized news and entertainment to smartphones.
Glance, which describes itself as the world’s leading lock screen platform, has closed a $145 million investment round from Google and existing investor Mithril Capital. Glance is a subsidiary of InMobi Group and owner of the fast-growing video-sharing social media platform Roposo.
Glance delivers AI-driven personalized content in multiple languages on the lock screen of Android smartphones. With more than 115 million daily active users that spend 25 minutes per day consuming content, Glance is one of the largest digital consumer platforms in the world.
Roposo is described as India’s leading short-form video platform with more than 33 million monthly active users who spend 20 minutes daily consuming content across multiple genres in more than 10 languages. The Roposo app has been downloaded more than 100 million times on the Google Play Store.
Glance says it will use the new investment to deepen its AI capability across Glance and Roposo, expand its technology team, launch services on the platform, further strengthen the brand and drive expansion in global markets.
VerSe Innovation Pvt is the studio behind the popular Dailyhunt news site and the short video sharing app Josh. It has won more than $100 million worth of investment from Google and Microsoft Corp.
VerSe says it plans to scale up Josh, broaden its content creator ecosystem and develop artificial intelligence and machine-learning technology to help it capture a wider audience. It will also explore potential moves beyond its home borders in other international markets that exhibit a need for vernacular content.
Google is not alone among American tech companies ramping up their investment in India, although it is undoubtedly one of the most significant names in the market. Continuing issues with investment in China have made India – and its massive population – a more attractive market than ever.