Airwide Solutions, which provides of next-generation mobile messaging infrastructure and applications, has entered into an agreement with American Telecommunication Holdings (ATI). Under the agreement, ATI, which supplies and integrates systems and value-added platforms and proprietary solutions for telecoms operators, will resell Airwide products throughout Latin America.
The market is there for mobile messaging solutions, according to Pyramid Research, which estimates that the mobile data market in Latin America will grow faster than the global average. While the global mobile data market expects to double between 2005 and 2010 from US$93 billion to US$187 billion, in contrast, the Latin American mobile data market is expected to more than triple from US$3.4 billion in 2005 to US$10.7 billion in 2010.
This increase in demand for mobile messaging services directly translates to a greater need for more efficient infrastructure. Airwide and ATI intend to work together to meet this demand with innovative mobile messaging solutions: “Operators in Latin America are faced with the same challenges as those around the world – the need to cut costs while increasing ARPU and rolling out new mobile messaging products and services while preserving network investment,” said Jorge Gana, Vice-President of Strategic Alliances for ATI. He continues: “Airwide’s tiered infrastructure approach is the right one for this region because it helps operators capitalise on their messaging growth potential without disrupting the existing network and leverage their existing investment.” While Latin America has reached almost a 50% penetration rate, carriers are also now aiming to gain more revenues from their clients by deploying value added services. Airwide’s mobile messaging infrastructure and applications are claimed to “enable the fast and easy rollout of new revenue-generating applications like downloadable ringtones, games, graphics entertainment and information.”
*ATI operates, through its subsidiaries, in the value-added services and Systems Integration niche of the telecom industry in Latin American countries, including Argentina , Brazil , Colombia and Chile. ATI operates regionally with 12 offices in Latin America and two strategic offices in Europe.
** Airwide Solutions allows more than 80 wireless operators in 46 countries to deliver and manage the millions of mobile messages their subscribers send every day. It claims several industry firsts, including the first text message ever sent and the introduction of the first SMS router and A2P MMS push gateway.
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