Azerfon, one of the fastest growing mobile operators in Azerbaijan, and Vodafone have announced a non-equity partnership to provide customers with “high quality communications services and to collaborate jointly on future technological developments.”
Under the Partner Market agreement, Azerfon has exclusive access to a range of products, services and devices from Vodafone in Azerbaijan as well as access to Vodafone’s experience in supply chain management, the acquisition of enterprise customers, and improvement in network inter-working. Vodafone’s products will be made available for Azerfon’s customers and potential customers in Azerbaijan.
Azerfon, which is currently constructing Azerbaijan’s 3G network, will also be able to draw on Vodafone’s expertise in rolling-out high-speed mobile data networks and mobile broadband products, working with leading global equipment providers.
In turn, the partnership with Azerfon will allow Vodafone to offer its customers a range of services, which utilise “home” network capabilities as well as extended coverage within Azerbaijan. Both companies will co-operate to provide additional support to Vodafone Global Enterprise customers, who have a presence in the region.
Vodafone's products and services will be marketed in Azerbaijan under a co-branded approach and as part of a phased roll-out Vodafone will provide Azerfon customers with improved voice and data roaming access across 67 countries where Vodafone is present.
Underlining the benefits of the partnership, Guido Helbich, CEO of Azerfon, said: “The strategic partnership between Azerfon and Vodafone is of great importance to both companies. It is a logical step for Azerfon...It will allow us to reach our potential and better develop the ICT sphere of Azerbaijan.”
Richard Daly, CEO, Vodafone Partner Markets, commented: “Our agreement with Azerfon is an opportunity for Vodafone to build its presence and work with the fastest growing operator in the country, where mobile penetration is around 75% and growing rapidly.. In addition, more of our customers require enhanced roaming services and high-speed mobile broadband products within the region due to the high growth dynamics across all sectors in the country.”
* Azerfon launched its commercial activities on 21 March, 2007 under the brand name Nar Mobile. The trademark Nar was created as a symbol of the relationship between Azerbaijan’s rich cultural heritage and modern life. Today, the network coverage of Azerfon reaches 80% of the territory of the Azerbaijan Republic, with over 1,200,000 subscribers using the Azerfon network of Azerfon.