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Latin American mobile business customers to grow 9% this year - ABI

ABI Research is predicting that a strong economic base is set to boost revenues from Latin American mobile business customers by 9% this year. Expected figure for the revenue in question is US$11.6 billion...

Supported by strength in trade and capital inflows as well as healthy financial systems, the positive Latin American economic outlook for 2010 will also benefit the business customer mobile services market. In its most recent quarterly update of the Latin American mobile business customer market, ABI Research expects this region’s mobile business revenues to grow 9% and reach nearly $11.6 billion in 2010.

Practice Director Dan Shey comments: “Among the emerging markets, Latin America will experience the most growth in mobile business customer services revenues. Economic activity is brisk, business customer mobile services penetration is still low, and competitive price pressures are relatively subdued – all drivers that will contribute to strong revenue growth for the segment over the next five years.”

Growth highlights from 2009 through 2014 in the most recent update to the database include:

  • mobile voice revenues will grow 2.6%;
  • mobile messaging revenues will grow 12.6%;
  • mobile data access revenues for handsets and computing devices will grow 22%;
  • mobile application revenues including downloads and line-of-business apps will grow 34%; and
  • mobile data services (non-messaging) revenues equaled 10% of all mobile services revenues in 2009 but will grow to 20% by 2014.

Latin American Business Mobility Vertical Market Analysis provides a detailed view of all the mobile applications and services that serve mobile business customers’ everyday work needs. Business market segmentation is provided at two levels.

At the first level, five-year mobile services forecasts are provided for the public/private sector, and the self-employed. At the second level, public/private sector data is segmented for 22 different occupations, 20 industry verticals and four sizes of business.

Mobile services forecasts in the report are provided for voice (real-time communications), messaging, information access, application downloads, mobile broadband, mobile device management services, and mobile cloud computing services quantified in customers, ARPUs, revenues and penetration. This new market data, updated on a quarterly basis, is included in ABI Research’s Business Mobility Research Service.

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