Guatemala leading the way for mobile penetration in Central America

Guatemala leading the way for mobile penetration in Central America

Guatemala is outperforming its regional peers in terms of mobile penetration, according to data and analytics firm GlobalData.

The country’s mobile subscription penetration of population reached an estimated 116.7% in 2018, higher than the regional average of 113.4%. Penetration is expected to grow to 123.3% by 2023, mainly driven by strong growth in handset subscriptions and rising M2M adoption

Connected device subscriptions will significantly decline at a -10.4% Compound Annual Growth Rate (CAGR) between 2018 and 2023, as the penetration of smartphones with major capabilities take place, replacing the connected data capabilities.

While handsets totalled up to 94.8% of total mobile subscriptions in Guatemala in 2018, GlobalData expects this ratio to fall to 93.9% by 2022 as the proportion of M2M connections grows.

Ivan Maldonado, Technology Analyst at GlobalData, said: “Total mobile service revenues will generate an estimated $2.1bn in 2018 and reach $2.9bn by 2023, growing at a CAGR of 6.2% over the period. The total growth will be driven by a rise in consumption of mobile data services led by 4G LTE and LTE-A networks expansions by telecom operators. Although new customers will be added, this will be counterbalanced by the deduction of inactive prepaid accounts.”

ARPU will increase from an estimated $9.35 in 2018 to $10.46 by 2023, mainly driven by significant increase in postpaid mobile subscriptions and sustained roaming rates. While prepaid ARPU will increase from $8.01 in 2018 to $8.18 by 2023, postpaid ARPU will grow from $23.06 in 2018 to $25.53 by 2023. An improving postpaid base, as well as the introduction of M2M solutions, will support an increase in ARPU.


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