Indian cricket gains home on the web

Details: Category: Consumer Ecosystems; 13 October 2008; 6009 views

Live Current Media, a media company built around content and commerce destinations, has announced that the outgoing President of the Board of Control for Cricket in India, Shri Sharad Pawar, has launched the BCCI's own website...

Live Current Media, a media company built around content and commerce destinations, has announced that the outgoing President of the Board of Control for Cricket in India (BCCI), Shri Sharad Pawar, has launched the BCCI's own website, www.bcci.tv. The all-new official home of Indian cricket on the web will offer fans an enriched digital user experience featuring deferred streaming video and mobile content as well as a live scoreboard, official photographs, player interviews, profiles, schedules, statistics, fan interaction and newsletters.

BCCI.tv is operated and monetized by Global Cricket Ventures, a joint venture between Live Current Media and NetlinkBlue Holding, itself a global provider of technology and enriched media and digital solutions, which has secured the exclusive rights to the digital assets of the BCCI and Indian cricket.

Geoffrey Hampson, Chairman and CEO, Live Current, said: "The launch of the Official Site of Indian Cricket, BCCI.tv, represents the next important development in the growth of Global Cricket Ventures. In combination with the highly successful Official Website of the DLF Indian Premier League (IPL), IPLT20.com, BCCI.tv gives Global Cricket Ventures two incredibly valuable online sports media properties. We continue to be extremely excited by our close partnership with the BCCI and look forward to continuing to bring their highly valuable digital assets to market."

The ten-year agreement between Global Cricket Ventures and the Board of Control for Cricket in India includes building and managing the official IPL site (www.iplt20.com) and the official BCCI site (www.bcci.tv). The majority of the content on the sites is accessible to any user for free from anywhere in the world; this partnership will enable fans to truly have a one single point of access for everything they want to know about the BCCI and Indian cricket.

Shri Sharad Pawar, BCCI outgoing President, said: "I am extremely excited to announce the launch of the BCCI's official website which will leverage technologies to bring the Indian Cricket fan even closer to the game. Online and mobile video are fast becoming an increasingly popular medium as video-enabled mobile devices and faster broadband internet speeds enable a "second screen" experience for users to interact with live action any time, from any location that fits their needs. It was thus critical that we offer the discerning Indian cricket fan this unique experience albeit not live. I am happy that this alliance between Global Cricket Ventures and BCCI will further significantly enrich the user experience for the Indian cricket fans around the world with a direct window to the on-field action through next generation technologies."

Another of Global Cricket Ventures' properties, IPLT20.com, received over 50 million page views from a truly global audience. Similar to the television broadcast partner that saw incredibly strong ratings, the official website was also been a resounding success with fans. Visitors from India, the United States, Australia, the UK, Pakistan, United Arab Emirates and Canada to name a few of the leading traffic sources, chose IPLT20.com as their online destination of choice to interact with the league.

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