Bharti Airtel gives customers free subscription to Adobe Express Premium

Details: John Tanner; Category: Consumer Ecosystems; 30 January 2026; 7771 views

Indian telco Bharti Airtel announced on Thursday it is giving all of its 360 million customers free access to Adobe Express Premium for a year.

Adobe Express (formerly Adobe Spark) is Adobe’s content creation tool with AI-powered features like instant background removal, custom image generation, and one-tap video editing, premium Adobe Stock assets, over 30,000 professional fonts, 100GB cloud storage, and advanced features like auto captions and instant resize, with seamless sync across devices.

Airtel said its partnership with Adobe enables its customers to produce professional-quality content, regardless of their design experience. The offer targets everyone from creators, influencers and students to SMEs, entrepreneurs and marketers, as well as ordinary consumers. Adobe Express supports English, Hindi, Tamil and Bengali.

The Adobe Express Premium subscription – which Airtel says normally costs INR4,000 (US$43.50) a year – will be available to all Airtel customers, including mobile, Wi-Fi and DTH customers. Customers can access the subscription by logging on to the Airtel Thanks App, with no credit card requirement.

"This partnership is about more than technology. It is about empowering millions of Indians with cutting-edge AI tools to create and innovate,” said Siddharth Sharma, CEO of connected homes and director of marketing at Bharti Airtel, in a statement. “From a student crafting their first resume to a small business owner designing a poster or a creator editing videos for followers, we want to empower every Airtel customer with the tools for self-expression.”