New Short Message Centre to provide 99.999% Availability
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CBOSS Corporation has announced CBOSSsms, a new hi-end short message center based on the NonStop platform. The solution's improved architecture guarantees timely short message delivery.
The relatively recent saturation of mobile markets combined with falling ARPU has made it increasingly challenging for telcos to differentiate themselves from competition, roll out new value-added products, improve customer loyalty, maximize infrastructure efficiency, and decrease the total cost of ownership.
Short messaging is a killer-app among non-voice services - SMS services may generate up to 15% of a company's revenue. However, by the same token, any messaging reliability issues will inevitably result in substantial revenue loss.
For example, the 99.5% SMSC availability provided by most standard cluster solutions means 44 hours or 2,640 minutes of downtime over a year, while the 99.999% availability of the NonStop-based CBOSSsms presumes a maximum of five minutes of downtime per year. Assuming that the average global cost of an SMS message is USD 0.1, a telco with 1, 000, 000 subscribers generating 100 chargeable SMS messages per second could potentially lose 1.6 million US dollars every year, merely by using an inadequate solutions provider.
Moreover, even a short SMSC outage can damage a company's reputation, becoming a major drawback in the today's competitive telecoms market.
To protect and boost ARPU, telcos need to expand their SMS service portfolios. Electronic and mobile commerce services are powerful SMS traffic generators; however, these services place demand high levels of availability and performance, while financial information needs to be delivered in a reliable and timely fashion. The new CBOSSsms product is designed to tackle these challenges. The ‘five nines' availability and low TCO of the NonStop platform allow telcos to protect their revenue and dramatically reduce expenses.
The guaranteed immediate message delivery takes service quality to a new level. CBOSSsms can also be used for mobile financial services and content products; services in which reliable message delivery is of utmost importance. The new solution's architecture and exceptional performance ensure fast message delivery even during the peak hours.
The outstanding availability is substantiated by the fully rebuilt architecture with redundancy of all runtime processes and hardware featuring best availability in its class. Moreover, the Active/Active Mated Pair configuration can be used to build geographically distributed disaster-proof solutions with guaranteed data integrity and availability.
The Mated Pair redundancy in NonStop-based CBOSSsms is far superior to other standard load sharing schemes, where each server processes a part of the message flow and regularly synchronizes the data with the other server. To enable 100% delivery guarantee, CBOSSsms accepts a message for processing (and notifies the customer) only after the message has been successfully saved in both active databases. In this case, no incoming messages are lost if one of the servers fails.
Currently, CBOSSsms can be supplied on NonStop S- or NS-series systems. NS servers can process up to 4800 messages per second. This is made possible by 1.6 GHz Intel Itanium 2 processors with throughput of up to 400 messages per second, coupled with direct message delivery and support of high-speed interfaces and protocols - SIGTRAN and HSL (High Speed Links). Also, the system offers virtually unlimited horizontal scalability.
NonStop-based CBOSSsms supports the 3D convergence concept offering full payment, service and platform convergence. The product is built on end-to-end hardware platform, supports all modern network technologies (GSM, CDMA and UMTS), and can simultaneously host prepaid and postpaid customers with multiple charging options.
CBOSSsms is purpose-built to easily integrate with other products from the broad CBOSS Corporation's portfolio. For instance, CBOSSsms can seamlessly integrate with the real-time prepaid billing solution CBOSSrtb (rtBillingTM) to support platform convergence and centralized administration functionality.
Designed primarily for telcos with the subscriber bases above 2, 000,000, the NonStop-based CBOSSsms fully meets the current and upcoming market demands. The product's unique technical characteristics allow telcos to take service quality to a new level, while cutting IT infrastructure costs. Having completed a major hi-end SMSC development project, CBOSS Corporation has once again demonstrated its technological leadership in the field of convergent IT technologies for telecommunications.
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