Consumer Ecosystems

Safaricom and ForgetMeNot Africa bring Mobile Email and Online Chat to One In Three Kenyans

Over 15 million mobile phone subscribers in Kenya – over a third of the country’s population - will now be able to access email and online chat regardless of the make and model of their mobile phone...

Over 15 million mobile phone subscribers in Kenya – over a third of the country’s population - will now be able to access email and online chat regardless of the make and model of their mobile phone. All standard phones with the ability to SMS are being transformed with the new Kipokezi service bringing low-cost email and chat within the reach of millions of Kenyans, improving communications with their friends and families, both at home and abroad.

Kenya has seen blistering growth in mobile phone subscriptions. From just over 125,000 in 2000, latest figures from the International Telecommunications Union (ITU) show there are now more than 17 million Kenyans with a mobile phone subscription.

The new Kipokezi service is being rolled out by Kenya’s largest telecoms operator, Safaricom, suppliers of mobile phone connectivity for almost 9 in 10 Kenyan mobile phonesubscribers. The service will be available to Safaricom’s entire subscriber base and is provided by ForgetMeNot Africa, a specialist in unified messaging systems for telecommunications operators.

The most recent figures from the ITU, collected in 2008 and prior to the launch of Kipokezi in Kenya, show that fewer than one in ten resident Kenyans had accessed the Internet. Now over a third of Kenya’s population will be able to exchange email messages and online chat messages wherever they are and whenever they wish.

Safaricom CEO, Michael Joseph, said: “[Customers] will be able to handle their business online, check mail, find information, chat and keep in touch from wherever they are in a fast and cost-efficient manner...This innovation is also at one with our constant strategy of increasing the utility of the mobile phone and expanding the reach of our data product.”

Safaricom’s consumer data services, backed by the country’s only and widest 3G network has been well-received, with latest statistics showing that at least 3.5 million out of the 5 million Kenyans who regularly access the internet do so through the Safaricom network. Kipokezi enables Safaricom to place low-cost email and chat within the reach of millions of Kenyans but especially serves the technically-literate youth of Kenya, who are already very familiar with email and chat. Kipokezi is particularly attractive to young “early adopters” because it gives them a considerably cheaper and more convenient way of accessing email and chat compared to a standard Internet connection and without the need for data plans or handset upgrades. What’s more, the service incorporates popular chat services such as MSN Messenger, Yahoo!, Windows Live and Gtalk so that users can send and receive messages and invitations globally.

ForgetMeNot Africa’s unique Handset Initiation (HI) technology bypasses the need for Internet access and the latest handsets to offer an email service to all mobile phone users, even those in the remotest of areas.

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