Argentina’s Telecom Personal launches push email

Details: James Barton; Category: Consumer Ecosystems; 10 August 2010; 10830 views

Telecom Personal, the mobile subsidiary of Telecom Argentina, has launched a new push email service that will allow consumer, prosumer and business subscribers access to push email and synchronisation services without the need to upgrade or replace their existing mobile handsets...

Personal E-M@il is based on Mobile Gateway middleware from Synchronica, and reflects Telecom Personal’s increasing investment in Value Added Services – the operator is increasing its transmission and bandwidth infrastructure to bring new VAS to its 15 million subscribers.

The new service is available to any Telecom Personal subscriber, and uses the built-in email and synchronisation clients, as well as Email-to-MMS and Email-to-SMS, to support any handset connected to the network. The service is provided on an unlimited basis.

Ignacio Nores, Telecom Personal’s Marketing Director, comments: "Personal E-M@il is strategically very important to Telecom Personal. From the beginning we were resolute that the service must be user-friendly, client-less based and accommodate the circumstances of each of our customers, regardless of the type of handset they own. Synchronica Mobile Gateway ticks all of these boxes, and is proving itself to be an innovative and valuable addition to our portfolio of Value Added Services”.

Carsten Brinkschulte, CEO of Synchronica, adds: "The launch of Personal E-M@il provides a strong endorsement of Synchronica’s emerging market focus. Synchronica Mobile Gateway allows Telecom Personal to offer an affordable, and more importantly, accessible mobile email solution to the country’s mass market."

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