Consumer Ecosystems

Polish Social Networkers Get Free Mobile Data Access

The mobile virtual network operator Effortel has successfully launched FreeM on behalf of Polish MVNO InMobile. FreeM is believed to be the first subscription free, advertising funded mobile service to provide consumers with free data access...

The mobile virtual network operator Effortel has successfully launched FreeM on behalf of Polish MVNO InMobile. FreeM is believed to be the first subscription free, advertising funded mobile service to provide consumers with free data access.

Aimed at the 15-25 year old ‘Facebook generation’, FreeM initially presents users accessing a social network site on their mobiles with short, full screen advertisements. In return, their accounts are credited with a half-megabyte data traffic allowance, equivalent to approximately 30 reloads of the mobile version of Facebook. Access is available even when the user’s account balance is zero and no compulsory top-ups are required. At launch the free access applies to a range of social networking, web and messaging platforms including Facebook, Twitter, Wikipedia, Windows Live Messenger and Google Talk.

Arkadi Panitch, Founder and CEO of Effortel, said, “FreeM is Effortel’s third MVNO launch in Poland, its eighth in total and the project was delivered within two months. Like all ground breaking developments in the mobile sector, FreeM was a challenge to implement but it delivers an innovative new model for funding mobile data access.”

Effortel’s technology and operations platform makes it cost effective for new and established brands to address niche audiences with a tailored mobile service,” added Effortel CMO, Liudvikas Andriulis. “FreeM is a great example of what can be done and is ideally suited to the target demographic of 15-25 years who are universally active on social networks, but who may not have access to the disposable income required for regular data access.”

The FreeM service is being marketed via Facebook and is available on any phone with a web browser and the ability to transfer data. Telephone calls, text messages and data access outside of the ad-funded service are subject to top-up fees as part of a standard ‘pay as you go’ (PAYG) package.

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