Anam Mobile and TR2 Communications Launch Global SMS Money Transfer Service

Details: Michael Schwartz; Category: Consumer Ecosystems; 26 June 2007; 13986 views

Anam Mobile, a leading provider of revenue generating SMS applications, has announced a new service that will allow global money transfers via SMS...

Anam Mobile, a leading provider of revenue generating SMS applications, has announced a new service that will allow global money transfers via SMS. Anam has partnered with TR2 Communications who are providing the cash transfer application to add to Anam's portfolio of value-added SMS services.

The simple, three-step process allows global money transfer to address book contacts. To send money a user writes an SMS that begins "#cash" followed by the amount to send, then selects the person they want to send it to from their address book. The money is transferred once pin-checked and once complete a text message confirmation is received. The recipient of the transfer receives a text message to tell them they have been transferred money. The money transfer service is available immediately for all global operators and Anam will offer a full consultative approach to create a smooth roll-out of the service to subscribers.

Gerry McKenna, CEO of Anam said, "The beauty of this service is that it does not demand consumers to alter their behaviour; it just adds another function to what they can do with SMS. Money transfer is an application that we believe will have a huge take-up. Whether it is used to repay money lent by a friend, or to send money to relatives internationally, by using SMS it becomes an easy to use, intuitive service."

Operators are continually promised novel data services that will create a new revenue streams. However, these services usually mean a complete shift in consumer mobile behaviour resulting in a slow uptake, or no uptake at all. Anam's dedication to value-added SMS services allows operators to propose new services without manipulating its customers' mobile behaviour, creating immediate results with additional revenues.

About Anam

Anam Mobile was a pioneer of the value-added SMS services market. The company provides a complete messaging services solution to mobile operators worldwide, covering core network SMS and MMS delivery platforms and additional service control products. All Anam products are designed for the modern messaging services environment to allow operators to dramatically increase usage and revenues from text messaging. Anam's patented Smart Services Interceptor Framework offers mobile operators the ability to rapidly launch new person-to-person messaging services worldwide through a flexible infrastructure that can be deployed in both GSM and CDMA networks. The framework allows operators to enrich and personalise the messaging experience for subscribers.