Truecaller and Egypt’s Fawry unite to boost customer trust

Details: Vaughan O'Grady; Category: Customer Management; 29 April 2025; 5621 views

Egyptian fintech company Fawry has partnered with global communications platform Truecaller, which calls itself the world’s best caller ID and spam blocking app, to provide its customers with a more secure, transparent, and seamless calling experience.

Specifically, this means that through Truecaller’s customer experience solution Fawry now enables customers to instantly recognise incoming calls, reducing uncertainty and enhancing engagement. Official branding elements – including Fawry’s verified name, logo, and badge – are now displayed in both English and Arabic, ensuring immediate credibility and trust among customers across regional and global markets.

Beyond caller identification, Fawry is also leveraging Truecaller’s Call Reason feature, now fully personalised in Arabic, to provide real-time context before a call is answered.

As Fawry explains, whether it’s a payment reminder, loan approval update, or an exclusive offer, this added level of transparency eliminates ambiguity, ensuring customers feel informed and secure when engaging with a company.

Additionally, Fawry utilises what it calls a Business Profile capability, which enables it to share verified business information with Truecaller users. This includes brand elements, social links, business details, and curated brand imagery, all designed to enhance customer trust and engagement.

Ashraf Yacout, managing director, Fawry Consumer Finance, says: “Partnering with Truecaller allows us to provide a seamless, transparent, and secure communication channel that ensures our customers always recognise and trust our calls. By leveraging Truecaller’s advanced customer experience solutions we are reinforcing our commitment to customer-centric approaches that enhance engagement and eliminate uncertainty.”