Customer Management

Lifecycle Software aims to enhance customer lifetime value

Lifecycle Software, a provider of BSS, is debuting its new product NEXUS IQ at MWC26. NEXUS IQ unifies data from diverse sources to orchestrate engaging, adaptive, and interactive journeys that maximise revenue.

The results, says the company, deliver measurable ROI uplift, including a 40% reduction in churn and a 25% increase in customer lifetime value.

Powered by AI, NEXUS IQ's decisioning engine ingests real-time customer, competitor, and market data to generate forecasts and predictions for optimal acquisition mix, cross-sell, upsell, and churn propensity. It also includes a built-in campaign manager for highly personalised, automated campaigns that deliver the right message at the right time.

Liz Parry, CEO of Lifecycle Software, explains NEXUS IQ empowers telecom operators to improve acquisition, retention, and loyalty by enabling data-driven decisions that nurture and grow their subscriber base. She explains: "It allows sales, marketing, and operations teams to transform data into actionable insight, driving performance across every stage of the customer journey."

NEXUS IQ evolves the CVM capabilities of Lifecycle Software's products and combines it with leading edge AI models and capabilities from SourseA, a technology partner of Lifecycle Software.

According to Tanya Hyams-Young, CEO and Founder of SourseAI, the product continuously learns complex, over-time trends and seasonal patterns to predict business performance across all KPIs, products, and audience types.

She says: “The predictive power of our platform drives measurable results from operators and MVNOs globally. From detecting exit signals for instant winbacks to behaviour-triggered upsells, it delivers proven impact and ROIs that typically exceed 10x."



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