Beeline taps Yandex Data Factory for Big Data Analytics

Yandex Data Factory, the big data analytics arm of Russian search engine provider Yandex, has announced a new partnership with VimpelCom subsidiary brand Beeline.

Using Yandex's proprietary technologies, the two companies will work together to create solutions that will enable Beeline to better predict mobile subscribers churn, forecast demand for mobile internet services, improve call-centre sales force efficiency and optimise its advertising spend through personalised targeting. The stack of Yandex's technologies to be used in this project includes machine learning technology, MatrixNet, behaviour analytics technology Crypta, the company’s own look-alike targeting technology, and its natural voice processing technology, SpeechKit.

“Beeline’s existing solutions will be enhanced by the predictive and recommendation models that Yandex Data Factory will develop for them” commented Jane Zavalishina, head of Yandex Data Factory. “Large volumes of data and a focus to improve customer service makes telecommunications an attractive market with great potential for machine learning technologies.”

Yandex Data Factory is an international project of Yandex, Russia’s leading search provider and one of the largest IT companies in Europe. Designed to provide big data analytics and machine learning capabilities to corporate and enterprise clients, its technologies include machine learning, image and voice recognition, deep neural networks, and natural voice processing.

Owned by VimpelCom ,Beeline serves over 59 million mobile customers in Russia, as well as offering their services in 14 countries in Europe, Asia and Africa.

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