Tata Docomo Offers Subscribers Customised Experiences via Syniverse

Indian operator Tata Docomo has partnered with Syniverse to enable subscribers to manage their mobile expenses.

Through this collaboration, Tata Docomo is accessing a Syniverse solution that uses intelligent policy capabilities to allow subscribers to gain control of their data usage through prepaid data passes, volume-based data caps and high-usage alerts.

“Customer centricity and innovation are at the heart of every service that we offer to our subscribers. Our collaboration with Syniverse is the first of its kind in India’s telecom market to empower our customers to manage their experiences and costs,” said Gurinder Singh Sandhu, Head Marketing, Mobility, Tata Teleservices Ltd.

The collaboration with Tata Docomo leverages elements of Syniverse’s intelligent policy portfolio, which helps operators to drive overall profitability for the retail, wholesale and quality aspects of their businesses. Collectively, the full portfolio uses real-time data to gain an instantaneous view of individual subscribers to enable operators to deliver personalised experiences and competitive pricing plans for each subscriber.

“In the face of ever-increasing competition, mobile operators are focused on increasing revenues and retaining subscribers,” said Sanjay Kasturia, Syniverse’s Vice President and Managing Director of Sales for India. “Through our intelligent policy products, we have developed a comprehensive approach to help operators differentiate their businesses.”

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