Thai mobile service provider TrueMove H has deployed Procera’s ScoreCard technology to monitor the Quality of Experience (QoE) its network is delivering to subscribers across 2G, 3G, and 4G LTE.
TrueMove H is committed to providing a superior subscriber experience as broadband usage increases. To this end, ScoreCard is being used for raw QoE KPI intelligence and the visualisation of network performance, thereby helping to guide CAPEX investments and better service planning. TrueMove H’s management can quickly use the data and visualisation to further aid business investment decisions, maximise ROI, and reduce churn among the subscriber base.
“Mobile operators are increasingly differentiating their offerings by delivering a differentiated experience to subscribers,” said Dr. Viriya Upatising, Chief Information Officer at TrueMove H. “Procera’s solutions enable TrueMove H to see the actual experience delivered to their subscribers in real-time, and ScoreCard provides unique QoE KPIs and visualisation that is ensuring the experience is a good one for all subscribers.”
TrueMove H is one of Thailand’s most innovative network operators and its goal is to deliver superior network quality and coverage with the highest bandwidth in Thailand across 4G, 3G, and 2G networks. As higher bandwidth mobile devices, connected cars, and the Internet of Things (IoT) continue to proliferate, TrueMove H needs better intelligence about the QoE delivered to subscribers to maximise the return on investment for its CAPEX.
ScoreCard has been deployed across TrueMove H’s network to measure the quality of mobile broadband delivery. No Personally Identifiable Information (PII) is collected from the subscribers, but the overall quality of the broadband service is measured and fed back to a centrally deployed Procera Insights system. ScoreCard has already identified several areas of investment that will improve the QoE of the TrueMove H network, and action has been taken to enhance the subscriber experience based on ScoreCard’s recommendations.
ScoreCard measures each subscriber’s throughput, latency, and packet loss at sub second intervals to gauge the ability of the network to deliver a high quality experience to the subscriber. The quality measurements include location, device, and service plan attributes to provide context for each subscriber’s traffic to ensure that the data is actionable.
The network is rated from ‘A’ to ‘F’ in application categories that subscribers care about, including: web surfing, streaming video, social media, real-time gaming, upload, download and voice applications. Finance and network planning use the data to guide investments in CAPEX and OPEX investments, to get maximum ROI while increasing subscriber QoE. Network Engineering can drill down deeper and analyse the actions to take at different locations in the network to resolve QoE hotspots. Marketing can use scores to differentiate with innovative services where the operator is particularly strong at delivering a high QoE, like video streaming and social networking.
Lyn Cantor, President and CEO at Procera Networks, said: “As applications become more bandwidth intensive, network operators are struggling to gain visibility into the actual QoE delivered to their subscribers. Procera’s solutions for customers like TrueMove H ensure network visibility is maintained despite the increasing use of encryption, network access technology, or multi-vendor deployments.”