Etisalat Nigeria is launching its time-based mobile data solution BlazeOn, powered by Comptel’s FWD solution, in the Nigerian market.
According to Etisalat Nigeria’s Consumer Segment Director Adeolu Dairo: “Most internet users in Nigeria don’t know how much mobile data they consume while browsing or streaming. BlazeOn, our time-based data plan, addresses this situation by redefining the purchase experience for our customers. Our goal is to create more value for our customers by improving quality and introducing innovation.”
FWD is a cloud-based solution that enables contextual, time-based data packages to be purchased directly from end user devices. It makes the data purchasing process more personal for consumers, allowing them to purchase mobile data in bite-sized chunks that are easier to understand and manage than traditional, rigid data packages. Distributing FWD through a white-label approach also provides operators with a new way to leverage their trusted brand with existing and new customers, while maximising data revenues.
With FWD’s dynamic pricing capabilities, Etisalat also has the option to create data “happy hours” and differentiate pricing at off-peak or peak hours. During these times, FWD’s management platform allows the operator to create, price and target the specialised data offering in real-time, and then monitor its performance to better tailor future offerings.
“FWD will continue to bring mobile internet access to regions across the world where customers have only had limited connectivity options”, said Harry Järn, Chief FWD of Comptel FWD. “Comptel is impressed with Etisalat’s performance in other emerging markets thus far and looks forward to seeing the Nigerian market’s response to more personalised, flexible data plans.”