Enterprise Ecosystems

Dubai’s du joins SME-focused initiative

Dubai-based telecom and digital services provider du says it has become the telco partner of SME in a Box, a flagship initiative by the Dubai Department of Economy and Tourism (DET) and Dubai SME.

Dubai SME is an integrated division of the Department of Economic Development (DED), which supports SMEs and entrepreneurs in Dubai.

SME in a Box brings together over 17 partners across banking, ecommerce, payments, and more to support of the UAE’s entrepreneurial community.

Through du Business’s services portfolio, du says it will deliver tailored connectivity solutions for the SME in a Box ecosystem comprising startups, freelancers, entrepreneurs and SMEs holding a valid trade licence with the DET or Dubai SME to accelerate their business journey.

As the telco services partner, du will offer a wide range of business mobile plans with exclusive benefits for SME in a Box customers, alongside flexible fixed solutions that enable them to adopt digital tools quickly and cost-effectively.

Businesses will also receive a premium 5G-enabled router delivering high-speed performance, unlimited internet usage and key business services including Microsoft 365, .ae domain, and enhanced security features.

Karim Benkirane, Chief Commercial Officer at du, explains: "SME in a Box is a forward-thinking initiative that helps businesses in the UAE scale faster and smarter. As the telco services partner, du ensures seamless connectivity for entrepreneurs and SMEs aiming to establish and grow their presence in Dubai."

SME in a Box brings together pre-vetted service providers to reduce the complexity, time, cost, and friction of setting up and running a business in Dubai. This initiative, say its proponents, supports the vision of the government’s D33 vision (a ten-year roadmap to double the size of the emirate’s economy by 2033) by reducing barriers to entrepreneurship, lowering the cost of doing business, accelerating scalability and strengthening Dubai’s position as a global hub for business, investment and innovation.



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